What if your database could do more than just manage your data? What if at the moment that transaction took place, the database could help you predict the next transaction or classify the next group of customers worth targeting without the data ever leaving the database? With Oracle Database 12c/18c integrated with Oracle Data Miner...it can! There are over 30 Machine Learning algorithms embedded within Oracle's database that can be unlocked to provide immediate value and turn your current Data Management platform into an Advanced Analytics platform. Unlock your database's potential!